Ben Coleman

I work with organizations and teams in moments of growth or transition helping shape the narrative, systems, and motion language to carry their work forward.
Open to advisory engagements and select long-term collaborations.

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Ben Coleman

I work with organizations and teams in moments of growth or transition helping shape the narrative, systems, and motion language to carry their work forward.Open to advisory engagements and select long-term collaborations.

Motion Systems Architecture

M&T Bank x UConn Athletics

Architected a scalable motion system for M&T Bank’s multi-sport partnership with UConn Athletics. The campaign deploys across multiple arenas and broadcast, maximizing messaging impact.I built a modular framework that unifies animation timing, brand logic, and co-branded configurations across dozens of technical environments.Custom preview simulations and standardized production packaging ensure seamless deployment across venues, delivering a cohesive system built for repeatability, expansion, and operational clarity.

Concept & Executive Leadership Advisory

Ember Montana

I engaged at an early stage to help shape the foundation of a fine dining concept in Montana’s Bitterroot Valley, leading the executive chef search and working closely with ownership to refine the culinary vision, positioning, and long-term concept strategy.The result was Ember, a wood-fired kitchen rooted in local sourcing and American Wagyu.Chef Brandon Dearden has since expanded the vision into two additional regional concepts: Grano, an Italian-American eatery, and Bullseye, a fast-casual burger concept, extending the original strategic groundwork into a broader hospitality footprint.

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Internal Brand Activation

Nickel City Typeface Launch

Collaborated with M&T’s design leadership to support the rollout of a new corporate type system. Developed motion assets to introduce and contextualize the typeface across internal stakeholders.

Brand Strategy & Identity Architecture

MyWell Giving Platform

Partnered with MyWell at a formative stage to clarify positioning and translate mission into a cohesive brand system.MyWell exists to protect nonprofits from costly processing fees while strengthening long-term giving through its digital platform. I led identity development and narrative refinement to ensure the brand reflected both protection and empowerment, shielding organizations while amplifying their impact.The result was a visual and strategic identity grounded in trust, clarity, and durability.

Strategic Advisory & Identity

Mission-Driven Orgs

Selected engagements supporting nonprofit and international development initiatives during growth and transition.Mwangaza
Supported program communication and impact tools, including durable bilingual NVC materials designed for long-term field use.Umoja Moana
Led strategic identity sessions to refine organizational vision and clarify positioning for the next phase of growth.Empowered Girls Africa
Facilitated brand exploration and positioning exercises to strengthen narrative clarity and stakeholder alignment.

How I Work

I work best in focused, long-term partnerships where clarity matters more than speed. I help teams think, refine, and build durable creative systems, not just deliver assets.My approach is measured and direct. I value structure, thoughtful dialogue, and work that holds up under pressure.If you’re building something that needs structure, coherence, and longevity, we should talk.

How I Work

I work best in focused, long-term partnerships where clarity matters more than speed. I help teams think, refine, and build durable creative systems, not just deliver assets.My approach is measured and direct. I value structure, thoughtful dialogue, and work that holds up under pressure.If you’re building something that needs structure, coherence, and longevity, we should talk.